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Fashion Marketing
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| 2010-10-19, 7:51 PM |
However, skills in fashion are not enough to guarantee
success, as even when those skills are exceptional there is still
the constant risk of failure and bankruptcy. A knowledge of marketing
is essential to help ensure success and lessen the possibility of failure.
To paraphrase Armani, ‘Clothing that is not purchased or worn is not
fashion.’ A good knowledge of fashion marketing can make the difference
between a prototype that lingers in a dark storeroom and a
garment that people really want to buy and wear.
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Category: My files | Added by: Alexxxey
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| Views: 565 | Downloads: 366
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